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It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Electra's Seatpost Clamp w/Rack Mounts is the crucial link between your bike and your rear rack. It replaces the standard seatpost clamp to allow rack installation on bikes not originally fitted with rack eyelets.

When 'Hello' sounds more like 'Hey!' The Pinger Bell provides big sound in a small package. Providing 90 decibels of sound, its the perfect additional to your e-bike handlebars. Let people know you’re coming through—and do it in style. - Loud 'ping' noise that reaches 90 decibels - E-bike recommended - Fits standard bicycle handlebar - Includes attachment hardware - Clamp: 22.2mm - Material: Stainless Steel

The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac

Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike. - Features our patented Flat Foot Technology for ultimate comfort and control. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the LED controller. - Custom embossed saddle, grips and matching bell make this e-bike as unique as you. - The artwork on this bike is authentic Shibori dyes created by one of our designers.

This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this MIK basket from your rear rack for added functionality and fun. You have things. We have things to hold those things. - Compatible with MIK rear racks / MIK adapter plate installed - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 9kg (20lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: MIK - Includes hardware: Yes - Weight: 1.02kg

The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega. It's right for you if... You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life. The tech you get The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely. The final word A comfortable, open-frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack. Why you'll love it - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - A fully-integrated 250Wh battery provides a range up to 40 miles. - Monitor your level of power support and battery charge easily with the LED controller. - The 7-speed derailleur adds extra range for getting uptown and back downtown. - Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.

Keep your bike operating as it should. Original replacement rack for Electra Townie Go! 7D. Details: - Color matched for direct compatibility - Mounting hardware not included

Genuine replacement parts. A MIK-compatible rack that is easy to mount. Details: - MIK: Mounting Is Key - MIK mounting system provides security and integration - Mounting hardware not included

It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

Excuse the brag, but we’ve really outdone ourselves here. Proving that true trail-taming capability doesn’t have to come at an intimidating price—the Rockhopper Expert is the culmination of 30 years of redefining the relationship between value and performance. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper’s butted aluminum frame features hydroformed top and downtubes to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. - To ensure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we’ve paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Beautifully beastly, Tektro hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade. - Keep things simple with a durable 1x Shimano drivetrain with plenty of range and a clutch-equipped rear derailleur that keeps your ride quiet—and your chain on. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a strong, light, and durable wheelset hat trick. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – X-Large: 29-inch

The ALVX AF+ is the latest version of Alex Donnachie’s signature ALVX frame. Featuring the same super tech geometry and ultra short rear end, but now with an updated invest cast chainstay yoke which maintains the tire clearance as well as creating a more rigid rear triangle and it also looks pretty sick. - Invest cast chainstay yoke which creates more clearance for the tire for when your wheel is slammed, because this part is cast and heat treated it strengthens the rear end of the frame by stiffening it up - 7mm thick invest cast dropouts to provide good support for your axle, and the small shape has been designed for grinding meaning there's no overhang to catch on ledges or rails,. The dropout is heat treated before welding making it extra tough with integrated chain tensioner bolts inside - Brake mounts: none - External gussets for strength - Sanko Japanese seamless 4130 chromoly

Honka honka. How you say 'hello' in Electra Also translates to 'hey there,' 'coming through,' and 'sup.' Electra bugle horns are arguably the best way to let others know you're around. Product details - Arguably the most fun way to alert other riders or pedestrians of your presence - Classic bugle-style horn has a deep tone - Easily mounts to bicycle handlebars without tools - Classic steel horn with a large rubber bulb and a gloss painted surface - Plastic bracket with silicone strap fits a wide variety of handlebars

Introducing a new generation of titanium cranks from Cane Creek, the Electric Wings. A 3D-printed titanium crankset designed specifically for E-Bikes. Electric Wings are light weight, stiff, and above all extremely durable. As light as carbon cranks and as durable as heavy aluminum cranks, the Electric Wings are the only option for E-bike riders looking for both weight savings and durability. Electric Wings are compatible with electric bike drive units that use an ISIS crank spindle and is the best crank upgrade option for both E-MTB and E-Gravel/Road on the market.

Add a big dose of comfort and style to your ride with Profile Design's DRiVe handlebar tape. The plush padding and soft, textured grip offer an ideal blend of on-the-road comfort and minimal bulk.

FUNCTIONAL. FASHIONABLE. FENDERS. No one wants that wet stripe on their back. Keep yourself and your gear clean and dry with a stylish fender. PRODUCT DETAILS - Original replacement fenders for Electra Townie bikes - Color matched for direct compatibility

Get back on the bike with a genuine replacement wheel. When it's time to refresh your trusty bike, Trek genuine replacement wheels have you covered. PRODUCT DETAILS - Original replacement wheels for Electra bikes - Does not include skewer, reflector, rim strip, valve, or owner's manual - Wheels shipped as photographed

Get back on the bike with a genuine replacement wheel. When it's time to tune up your ride, Electra replacement wheels have you covered. PRODUCT DETAILS - Original replacement wheels for Electra bikes - Does not include skewer, reflector, rim strip, valve, or owner's manual - Tire and tube available separately - Wheels shipped as photographed

Round and round it goes. Spin this bell to say 'Hello.' Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Checkerboard graphic features reflective paint for added fun and safety - Easy-to-push lever creates a friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: Universal - Material: Aluminum

The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Easy-to-push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: Universal - Material: Brass

The crowning touch for any cruiser wheel. - Decorative valve covers screw onto valve stem - Designed for standard Schrader valves only - Set of two, one for each wheel

Let people know you're coming through. And do it in style. The perfect way to say 'Hello' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Product details: - Cheerful 'ding-dong' doorbell style ring - Fits standard bicycle handlebar - Includes attachment hardware

When 'Hello' sounds more like 'Hey!' The Pinger Bell provides big sound in a small package. Providing 90 decibels of sound, it's the perfect addition to your e-bike handlebar. Let people know you’re coming through. And do it in style. - Recommended for e-bikes - Includes attachment hardware - No tools required